Marketing

NAPABA - Promoting Justice and Equality for All

The National Asian Pacific American Bar Association (NAPABA) held their Western Regional Conference in San Jose, California last week. It was hosted at the new Silicon Valley USPTO office and was the largest regional conference in NAPABA’s history.

The Conference’s host chapter, APABA Silicon Valley, was formed over 30 years ago with a mission to foster professional development, advocacy, and community involvement for Silicon Valley's Asian Pacific American legal community, and to promote justice and equality for all.

Through Giving, We Receive

Wishing you a joyous holiday season surrounded by your loving family and dearest friends, and a peaceful and prosperous New Year from your team at Translation By Design. Here’s our president Sandra DeLay with Bixby and Quigley, the company's twin 西施犬 (shih tzus). They insisted…really!

 

December Holiday's Around The World

 

 

Happy Festivus?

With all of the hype in the media and at the mall this time of year we thought it would be appropriate to shine a light on few other important holidays and celebrations that occur around the world during the month of December (even a few fake ones!).

 

In Buddhism

Bodhi Day: December 8th – Day of Enlightenment, celebrating the day that the historical Buddha experienced enlightenment

 

In Hinduism

A Final Thought - The Park Bench

 

The park bench was deserted as I sat down to read
Beneath the long, straggly branches of an old willow tree.
Disillusioned by life with good reason to frown,
For the world was intent on dragging me down.

And if that weren't enough to ruin my day,
A young boy approached me, all tired from play.
He stood right before me with his head tilted down
And said with great excitement, "Look what I found!"

Marketing Translation Blunders: Fact or Fiction? Does it Matter?

Adam Wooten, a translation expert, wrote an article recently about many debunked marketing myths based on poor translations. For example, the "Nova" car name error that supposedly resulted in poor sales in Latin America never actually took place. 

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