Executive Team

Sandra DeLay Peter Fordos   Carl Magnuson Carmen Ibarra

Sandra DeLay, President and Chief Executive Officer

With decades of experience in global communication and operations management, Sandra:
  • is the TBD founder, responsible for the overall direction, vision, and management of the company;
  • conveys her warm, discerning, and professional style with an amazing ability to remain completely calm, cheerful,
    and focused while working on complex projects and demanding deadlines;
  • has absolute reliability, good judgment, executive leadership, and 10+ years of significant translation industry expertise;
  • earned her B.A. in Psychology from California State University, Sonoma;
  • pursued advanced studies in human relations, teambuilding, conflict resolution, and organization development;
  • studied languages like Spanish, Italian, and Sanskrit, but continues to discover that her best talent is the “language of management.”  Back to Top

Peter Fordos, Director of Cross Cultural Training & Development

Peter manages our customized cultural training programs and:
  • has over ten years experience in training executives, organizations, and global teams with particular expertise in Central
    and Eastern European cultures;
  • has worldwide travel experiences, humor, and a humble character that bring understanding to our training and development efforts;
  • has a strong passion for building bridges between cultures, peoples, and companies globally;
  • earned advanced degrees from the Monterey Institute of International Studies in International Studies, Negotiations and Conflict Resolution, and Trade/Business Policy;
  • is fluent in Hungarian, Slovak, Czech, English, and basic Russian;
  • is a Professor at the Middlebury Institute of International Studies at Monterey (formerly the Monterey Institute of International Studies).   Back to Top

Carl Magnuson, VP of Business Development

Carl's specialty is business development, strategic partnerships and marketing. He:
  • began working in radio broadcasting in 2000 and soon moved from on-air to creative services, then into account management and sales management;
  • has worked on projects for Microsoft, Best Buy, Xbox, Tabasco, Tylenol and many other major brands;
  • has co-founded a software company, Social Radio, in 2011 where they successfully developed software to help local radio stations more effectively compete with online competitors such as Pandora, Slacker and Spotify. Some of their partners have included Media Quest Holdings (TV5 and Radyo Singko) in the Philippines, Journal Broadcast Group, Federated Media and KRML (made famous in Clint Eastwood's film "Play Misty for Me"). 
  • mixes creativity and curiosity with an ability to quickly identify connections and opportunities;
  • consults small businesses on marketing strategy, radio stations on online content and monetization strategies and occasionally is asked to contributes columns to radio industry trade publications;
  • has a passion for Monterey County Wine and is currently making Cabernet Sauvignon from grapes sourced in the Carmel Valley;
  • studied chemistry and engineering at the University of Minnesota before earning a degree from Brown Institute in Radio Broadcasting;
  • speaks Spanish…well enough to make friends at the cantina.   Back to Top

Carmen Ibarra, Localization and Translation Management

Carmen’s area of expertise is translation technology; and brings to the team
  • 20+ years of Military service as a Spanish and Hindi Linguist in the U.S. Air Force;
  • 9+ years’ experience as an accomplished Command Language Program Manager, Logistics Manager and Military Language Instructor;
  • Desktop Publishing and Website L10N skills, using graphic tools such as Photoshop, InDesign, Illustrator, and Flash;
  • a Master of Arts in Translation Localization Management from the Monterey Institute of International Studies and a Bachelor of Science in Intelligence from the National Intelligence University in Washington, DC;
  • an earned Professional Spanish Voice Language Analyst Certificate from the National Security Agency; 
  • Carmen studied Spanish and Hindi and has traveled extensively throughout the world, both professionally and for leisure.   Back to Top

Our experienced management team is supported by a dynamic group of certified translators, interpreters, expert trainers, IT, marketing and sales specialists worldwide.